News Not To Be Missed

The focus on keyword SEO is dying quickly, as we’re witnessing the resurgence of long-tail keywords.

 

keyword research

The use of keywords in SEO once meant everything to a campaign; Google collected data about a site solely based on the keywords that were present on its pages and in its links, and companies could measure their success based on how they ranked for their target keywords. 

 

Which, of course, is what all motivated site owners want to know. After all, the #1 position is the Holy Grail of internet marketing, now isn't it? And never mind the incredible feeling you get when you type in a keyword and see -- whats that? --- is that YOUR SITE, right there, on top of all the others? So how do we make that happen?SEO2

monkeyWhen setting up an online business your website will need a domain name. This is what your website is called with an easy to use word, or sets of words and it is how your customers can find you on the internet. A domain name is like a digital identity card. It's a way for people to check that you are actually online. Some people think that choosing a domain name that is bad is much better than not having one at all. But this is completely wrong.

web site design tipsThe "IP" part of IP address stands for "Internet Protocol." The "address" part refers to a unique number that gets linked to all online activity you do...somewhat like a return address on a letter you'd send out. (All this happens in milliseconds.)

That's the end of today's lesson. At least, it should be.

Old computerIf your website was built several years ago, it may already be technologically out of date. It was most likely developed using the top technology of the time. However, in just the past 18 months or so, there has been some tremendous developments in web technologies... and the internet has been